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Fried Design Co.

Brand Strategy Reference Guide

Brand Strategy Reference Guide

Regular price $30.00 USD
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The Official FDC Brand Strategy Template, only edited slightly for you to be more directional. Otherwise, it’s the same one we use now. This download includes a PDF reference and a working Figma file. 

What's Included: 

  • Directions for Each Section: Each section of the strategy deck comes with step-by-step directions on how to use it to the max effect.

  • Competitive Analysis: Breakdowns for creating comprehensive competitor analysis, from brand positioning and identity to social media.

  • Planning Sheet: Short, medium, and long-term goal planning for bringing the brand to life.
  • Brand Attributes: Attribute exercises to break down the aspirational culture, tone of voice, customer profile, tangible impact and x-factor for the brand.

  • Target Audience Definition: Extensive storytelling exercises around target market definition, including demographics, background stories, needs, and solutions.
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